Consent in Marketing
webcomic text:
Panel 1: “Hello. Are you the correct person to contact? We have a unique marketing platform to increase your customer…”
Panel 2: “Yes, I’m the right person. I’ve seen a demo of this kind of app. It’s innovative, but it’s not a good match for us.”
Panel 3: “Well, actually this isn’t an app but a full platform application. Let’s talk more on Friday at 3:30—go ahead and confirm this appointment for me.”
Panel 4: “Hey: Consent works in business works the same as it does elsewhere. Once I say no, it’s not okay to keep pushing.”
Panel 5: “This is marketing. It isn’t a consent situation.”
Panel 6: “It will be.”